{"id":9730,"date":"2026-04-22T15:39:05","date_gmt":"2026-04-22T20:39:05","guid":{"rendered":"https:\/\/fifarma.org\/?p=9730"},"modified":"2026-04-22T15:39:07","modified_gmt":"2026-04-22T20:39:07","slug":"salud-digital-america-latina-epi-playbook","status":"publish","type":"post","link":"https:\/\/fifarma.org\/pt\/salud-digital-america-latina-epi-playbook\/","title":{"rendered":"Informaci\u00f3n Electr\u00f3nica de Prescripci\u00f3n (ePI): Acelerando la Transformaci\u00f3n Digital de los Sistemas de Salud en Am\u00e9rica Latina\u00a0"},"content":{"rendered":"<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Tiempo estimado de lectura: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minuto<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-impulso-global-hacia-la-salud-digital\" style=\"font-size:22px\">Un impulso global hacia la salud digital<\/h2>\n\n\n\n<p>La transformaci&oacute;n digital en salud es hoy una necesidad para fortalecer los sistemas, mejorar el acceso y garantizar una atenci&oacute;n m&aacute;s segura y eficiente, especialmente en Am&eacute;rica Latina, donde persisten brechas en acceso, calidad e interoperabilidad.<\/p>\n\n\n\n<p>En este contexto, la OMS lanz&oacute; la <strong>Global Initiative on Digital Health (GIDH)<\/strong>, una red que re&uacute;ne gobiernos y socios t&eacute;cnicos para acelerar la transformaci&oacute;n digital y avanzar hacia el ODS 3 (Salud y Bienestar). Como se&ntilde;ala la OMS:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n  \n  <p lang=\"en\"><i>\u201cWith limited years to achieve the Sustainable Development Goals, the time for action to achieve health for all by 2030 is now. WHO is committed to supporting countries to achieve this goal, and we believe that <strong>appropriate digital strategies will accelerate our pace in getting there.<\/strong>\u201d<\/i><\/p>\n  \n  \n  <cite>\n    <strong>Dr. Alain Labrique<\/strong>, Director, Department of Digital Health and Innovation, WHO.\n  <\/cite>\n  \n<\/blockquote>\n\n\n\n<p>A trav&eacute;s de la GIDH se busca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  \n  <li>Identificar y priorizar las necesidades de salud digital de los pa&iacute;ses.<\/li>\n  \n  \n  <li>Alinear recursos e inversiones para acelerar la transformaci&oacute;n digital.<\/li>\n  \n  \n  <li>Apoyar la implementaci&oacute;n de la Estrategia Global de Salud Digital.<\/li>\n  \n  \n  <li>Fortalecer capacidades y promover soluciones digitales sostenibles.<\/li>\n  \n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-estrategia-global-de-salud-digital-2020-2027\" style=\"font-size:22px\">La Estrategia Global de Salud Digital 2020-2027<\/h2>\n\n\n\n<p>En este marco, la OMS desarroll&oacute; la <strong>Estrategia Global de Salud Digital 2020&ndash;2027<\/strong>, que posiciona la tecnolog&iacute;a como un habilitador clave para mejorar los resultados en salud y avanzar hacia el <i lang=\"en\">\u201cTriple Billion\u201d<\/i>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  \n  <li>1.000 millones m&aacute;s de personas con cobertura universal de salud.<\/li>\n  \n  \n  <li>1.000 millones m&aacute;s de personas mejor protegidas frente a emergencias sanitarias.<\/li>\n  \n  \n  <li>1.000 millones m&aacute;s de personas con mejor salud y bienestar.<\/li>\n  \n<\/ul>\n\n\n\n<p>Integrar la salud digital en las prioridades nacionales mejora el acceso, la eficiencia y la capacidad de respuesta de los sistemas de salud ante desaf&iacute;os actuales y futuros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salud-digital-en-america-latina\" style=\"font-size:22px\">Salud Digital en Am&eacute;rica Latina<\/h2>\n\n\n\n<p>En el contexto regional, la Organizaci&oacute;n Panamericana de la Salud (OPS) posiciona la transformaci&oacute;n digital como un pilar para el fortalecimiento de los sistemas de salud, destacando que va m&aacute;s all&aacute; de la adopci&oacute;n tecnol&oacute;gica e implica cambios en los modelos de atenci&oacute;n y en la toma de decisiones.<\/p>\n\n\n\n<p>Para orientar este proceso, estableci&oacute; <strong>8 Principios Rectores para la Transformaci&oacute;n Digital del Sector Salud<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n  \n  <li>Conectividad universal<\/li>\n  \n  \n  <li>Bienes p&uacute;blicos digitales<\/li>\n  \n  \n  <li>Inclusi&oacute;n digital en salud<\/li>\n  \n  \n  <li>Interoperabilidad<\/li>\n  \n  \n  <li>Derechos humanos<\/li>\n  \n  \n  <li>Inteligencia artificial<\/li>\n  \n  \n  <li>Seguridad de la informaci&oacute;n<\/li>\n  \n  \n  <li>Arquitectura de salud p&uacute;blica<\/li>\n  \n<\/ol>\n\n\n\n<p>Estos principios garantizan una implementaci&oacute;n efectiva y equitativa, asegurando \u2014desde la inclusi&oacute;n digital y los derechos humanos\u2014 que las soluciones respondan a toda la poblaci&oacute;n, especialmente a los grupos m&aacute;s vulnerables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-informacion-electronica-de-prescripcion-epi-una-herramienta-de-salud-publica\" style=\"font-size:22px\">Informaci&oacute;n Electr&oacute;nica de Prescripci&oacute;n (ePI): una herramienta de salud p&uacute;blica<\/h2>\n\n\n\n<p>En este contexto, la digitalizaci&oacute;n de la informaci&oacute;n de productos farmac&eacute;uticos se consolida como un componente clave de los sistemas de salud modernos.<\/p>\n\n\n\n<p>Tradicionalmente, la informaci&oacute;n de los medicamentos se ha proporcionado mediante prospectos en papel, un modelo con limitaciones importantes: puede estar desactualizada, ser dif&iacute;cil de comprender para los pacientes y no siempre estar disponible cuando se necesita.<\/p>\n\n\n\n<p>Frente a estos desaf&iacute;os, la Informaci&oacute;n Electr&oacute;nica de Prescripci&oacute;n (ePI) permite modernizar y estandarizar el acceso a esta informaci&oacute;n, contribuyendo a reducir brechas de acceso al ponerla a disposici&oacute;n en m&uacute;ltiples formatos, idiomas y canales. De acuerdo con la EMA, el ePI facilita el acceso en tiempo real a informaci&oacute;n aprobada y actualizada, mejorando la seguridad del paciente y la toma de decisiones cl&iacute;nicas.<\/p>\n\n\n\n<p>El ePI ofrece beneficios clave para todo el ecosistema de salud:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n  \n  <li>Mejora la seguridad del paciente al garantizar acceso a informaci&oacute;n actualizada sobre el uso seguro y eficaz de los medicamentos.<\/li>\n  \n  \n  <li>Fortalece la adherencia al tratamiento al facilitar una mejor comprensi&oacute;n por parte de los pacientes.<\/li>\n  \n  \n  <li>Optimiza la toma de decisiones cl&iacute;nicas al brindar acceso r&aacute;pido a informaci&oacute;n confiable.<\/li>\n  \n  \n  <li>Facilita la eficiencia regulatoria al simplificar la actualizaci&oacute;n y distribuci&oacute;n de la informaci&oacute;n.<\/li>\n  \n  \n  <li>Contribuye a la sostenibilidad al reducir la dependencia de materiales impresos.<\/li>\n  \n  \n  <li>Promueve la interoperabilidad al integrar la informaci&oacute;n con otros sistemas digitales de salud.<\/li>\n  \n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-una-hoja-de-ruta-regional-el-epi-playbook-para-america-latina\" style=\"font-size:22px\">Una hoja de ruta regional: el ePI Playbook para Am&eacute;rica Latina<\/h2>\n\n\n\n<p>En este contexto, FIFARMA, en colaboraci&oacute;n con EFPIA, ha desarrollado el <strong>LatAm Playbook for Electronic Product Information (ePI) Implementation<\/strong>, con el objetivo de apoyar a los pa&iacute;ses de Am&eacute;rica Latina y el Caribe en la adopci&oacute;n de soluciones digitales que fortalezcan sus sistemas regulatorios y de salud.<\/p>\n\n\n\n<p>El Playbook ofrece un an&aacute;lisis integral de la implementaci&oacute;n del ePI en la regi&oacute;n, abordando el estado actual y sus perspectivas futuras. Para ello, incorpora la visi&oacute;n de m&uacute;ltiples actores del ecosistema de salud.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-el-documento\" style=\"font-size:19px\">El documento:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n  \n  <li>Identifica los principales beneficios y desaf&iacute;os asociados al ePI.<\/li>\n  \n  \n  <li>Describe enfoques y soluciones tecnol&oacute;gicas que pueden impulsar su implementaci&oacute;n.<\/li>\n  \n  \n  <li>Propone un enfoque estructurado y progresivo, adaptable a las capacidades de cada pa&iacute;s.<\/li>\n  \n  \n  <li>Promueve la alineaci&oacute;n regional y la estandarizaci&oacute;n.<\/li>\n  \n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-el-playbook-se-estructura-en-torno-a-cuatro-ejes-principales\" style=\"font-size:19px\">El Playbook se estructura en torno a cuatro ejes principales:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n  \n  <li>Consideraciones clave para la adopci&oacute;n del ePI (regulatorias, t&eacute;cnicas y operativas).<\/li>\n  \n  \n  <li>Estado global del ePI (gu&iacute;as, experiencias y pilotos).<\/li>\n  \n  \n  <li>Estado actual en Am&eacute;rica Latina y el Caribe (avances, brechas y oportunidades).<\/li>\n  \n  \n  <li>Recomendaciones para la regi&oacute;n, con un enfoque progresivo de implementaci&oacute;n.<\/li>\n  \n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mirando-hacia-adelante-una-oportunidad-estrategica-para-la-region\" style=\"font-size:22px\">Mirando hacia adelante: una oportunidad estrat&eacute;gica para la regi&oacute;n<\/h2>\n\n\n\n<p>La adopci&oacute;n del ePI representa una oportunidad para avanzar hacia sistemas de salud m&aacute;s digitales, interoperables y centrados en las personas en Am&eacute;rica Latina, contribuyendo a mejorar la seguridad del paciente, la toma de decisiones cl&iacute;nicas y la eficiencia regulatoria, y a fortalecer la alineaci&oacute;n con est&aacute;ndares internacionales.<\/p>\n\n\n\n<p>Desde FIFARMA, reafirmamos nuestro compromiso de seguir trabajando con los actores clave del ecosistema de salud para impulsar soluciones que aceleren la transformaci&oacute;n digital en la regi&oacute;n y generen impacto en la salud de las personas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n  \n  <div class=\"wp-block-button\">\n    <a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/fifarma.sharepoint.com\/:b:\/s\/FIFARMAGENERAL\/IQAhT4I4aayhSqeQZES5Mmg3AQMHY2qKlFR46bInmPWckCA?e=A5wKnR\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"background-color: #05bdff; border-radius:9999px\">Descargar ePI Playbook (PDF)\n    <\/a>\n  <\/div>\n  \n  \n  <div class=\"wp-block-button\">\n    <a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=PgDje-mXETA\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"background-color: #05bdff; border-radius:9999px\">Ver Webinar en YouTube\n    <\/a>\n  <\/div>\n  \n<\/div>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Un impulso global hacia la salud digital La transformaci&oacute;n digital en salud es hoy una necesidad para fortalecer los sistemas, mejorar el acceso y garantizar una atenci&oacute;n m&aacute;s segura y eficiente, especialmente en Am&eacute;rica Latina, donde persisten brechas en acceso, calidad e interoperabilidad. En este contexto, la OMS lanz&oacute; la Global Initiative on Digital Health [&hellip;]<\/p>","protected":false},"author":26,"featured_media":9735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"enableOnePageScrollInPage":false,"onePageScrollCss":"","onePageScrollSpeed":1000,"onePageScrollAnimation":"easeInOutQuad","onePageScrollShowDotNavigation":true,"onePageScrollNavigation":"scaleUp","onePageScrollNavigationPosition":"right","onePageScrollNavigationHorizontal":[],"onePageScrollNavigationVertical":[],"onePageScrollNavigationSpacing":[],"onePageScrollNavigationColor":"#00ff0d","onePageScrollNavigationColorHover":"#00ff0d","onePageScrollNavigationColorActive":"#00ff0d","onePageScrollNavigationIcon":[],"onePageScrollNavigationWidth":[],"onePageScrollNavigationWidthHover":[],"onePageScrollNavigationWidthActive":[],"onePageScrollNavigationHeight":[],"onePageScrollNavigationHeightHover":[],"onePageScrollNavigationHeightActive":[],"onePageScrollNavigationBorder":[],"onePageScrollNavigationBorderHover":[],"onePageScrollNavigationBorderActive":[],"onePageScrollNavigationBorderRadius":[],"onePageScrollNavigationBorderRadiusHover":[],"onePageScrollNavigationBorderRadiusActive":[],"onePageScrollNavigationTooltipTypography":[],"onePageScrollNavigationTooltipColor":"#ffffff","onePageScrollNavigationTooltipColorHover":"","onePageScrollNavigationTooltipBgColor":"#00ff0d","onePageScrollNavigationTooltipBgColorHover":"","onePageScrollNavigationTooltipPadding":[],"onePageScrollNavigationTooltipPaddingHover":[],"onePageScrollNavigationTooltipBorderRadius":[],"onePageScrollNavigationTooltipBorderRadiusHover":[],"pageSettingsCustomCss":"","footnotes":""},"categories":[180],"tags":[26,188,60,189,86,190,49],"class_list":["post-9730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buenas-practicas-regulatorias","tag-america-latina","tag-epi","tag-fifarma","tag-gidh","tag-oms","tag-playbook","tag-salud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salud Digital en Am\u00e9rica Latina y ePI: Gu\u00eda y Hoja de Ruta 2026<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la Estrategia Global de Salud Digital de la OMS y el ePI Playbook de FIFARMA impulsan sistemas de salud m\u00e1s seguros en Am\u00e9rica Latina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fifarma.org\/pt\/salud-digital-america-latina-epi-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHacia d\u00f3nde va la salud digital en la regi\u00f3n? Conoce el nuevo ePI Playbook.\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la Estrategia Global de Salud Digital de la OMS y el ePI Playbook de FIFARMA impulsan sistemas de salud m\u00e1s seguros en Am\u00e9rica Latina.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fifarma.org\/pt\/salud-digital-america-latina-epi-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"FIFARMA\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T20:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T20:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fifarma.org\/wp-content\/uploads\/2026\/04\/Playbook-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucia Perez\" \/>\n<meta name=\"twitter:card\" 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